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How to take care of dyed hair to keep the color longer according to experts

The colored hair It has many advantages. Whether it’s with highlights or with all the color in the hair, it’s the easiest way to renew your look. It can cover gray hair. You can add texture. And above all, it is not a long-term commitment. But artificially bleached hair is not just a matter of taste and technique, but of chemistry. Therefore, proper maintenance is the key to keeping your hair in the best condition.

We spoke to two experts — Shweta Sahni, Country Education Director for L’Oréal Professionnel Paris, and Harshad Borkar, celebrity colorist and co-founder of Mumbai-based Beyond Beauty Salon — for their do’s and don’ts. not do to be safely and intelligently take care of our colored hair.

Use an ingredient-rich shampoo and conditioner

Moisturizing and color-friendly products play a fundamental role in preserving the tone in hair, Borkar points out, “There are a lot of things that contribute to discoloration, so you have to be very careful. Sulfate-free products will prolong color life, as the alternate option causes premature color loss, drying, and flaking. And no clarifying or detoxifying shampoos, please. Treat ends and mid-lengths with a hydrating conditioner for five minutes. While you can choose any sulfate-free option, I recommend Wella Professionals ColorMotion+ Hair Color Protection Shampoo and Moisturizing Color Reflection Conditioner. Another favorite for its effectiveness and affordability is Streax Professional Argan Secrets Color Protect Shampoo and Conditioner, she adds.

Use a hydrating mask and serum

Sahni recommends going the extra mile with a deep conditioning treatment, followed by a serum to repair weakened, damaged or brittle strands: “After coloring, strands need a extra care and hydration. Opt for a good hair mask that strengthens hair follicles and increases hydration levels. I recommend the Vitamin Color hair mask from L’Oréal Professionnel Paris. This formula protects the hair against breakage, maintains its shine and fixes the color longer. Apply a serum that contains quinoa, protein, or other hydrating ingredients. My favorite product is Absolut Repair 10-in-1 oil from L’Oréal Professionnel Paris, says Sahni.

Minimize hair washing

‘After coloring your hair, choose to wash it less often than usual to maximize its longevity. Wash your hair twice a week to avoid over-drying. You can use dry shampoo for up to three days between washes. I love Anomaly’s refreshing dry shampoo with rice starch and tea tree oil,” says Borkar. Kérastase Fresh Affair Dry Shampoo and Batiste Strength and Shine Dry Shampoo are other winners.

do not use hot water

Water quality and temperature can go unnoticed during your bathing routine. shampoobut it’s the easiest way to get shiny, strong hair: “As part of your hair care Do not wash your hair with hot water as this can dissolve lipids which help moisturize skin and hair. Bathe in lukewarm water and finish with a jet of cold water to seal the hair cuticles,” advises Sahni.

Don’t forget to use thermal protectors

Heat styling can contribute to damage, so try to limit it. Heat protectants create a film that acts as a barrier between heat and hair, sealing in moisture and preventing frizz. “I recommend the Tecni.ART Thermoactive Spray from L’Oréal Professionnel: it’s a light spray that is activated with heat to style and protect.”

Remember to cover your hair when exposing it to the sun

“Colored hair is particularly vulnerable to the sun. You can fade your color or give it a different orange-blonde shade. Protect them with a hat, scarf, umbrella or styling product with UV protection,” advises Borkar. If you need recommendations, opt for Moroccanoil Protective and Preventative Spray, The Body Shop Moringa Hair Mist or Aveda Protective Hair Veil.

Article originally published by Vogue India, vogue.in

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