Parmida brings Governor, E-commerce and Silicon Valley jobs to Indianola

INDIANOLA – Parmida LED Technologies (Parmida), cut the ribbon at its newest facility, located in the Mississippi Delta, with plans for 20 new tech jobs in the e-commerce industry.

Parmida, together with Governor Tate Reeves, Sunflower County, City of Indianola and Delta Council / Delta Strong executives marked the opening of this e-commerce company’s previously announced location with the official ceremony of “ribbon cutting” on Monday.

Parmida, headquartered in Southern California, has strategically located its new Indianola operations at 624 2nd Street to serve its growing customer base in the Midwest and East Coast markets. The company is expected to create 20 new jobs in this Delta community.

“Creating jobs in the Delta will continue to be one of my top priorities,” said Reeves. “I am delighted to welcome Parmida to Mississippi, and look forward to seeing the positive economic contribution the company will have on Indianola and Sunflower County.”

Parmida, once a traditional lighting company, pivoted its model in 2015 to become an e-commerce company after identifying the potential for business-to-business sales growth within emerging internet markets. Today Parmida is known to conduct business-to-business and business-to-business transactions across many product lines including LED lighting applications and home goods.

“We would like to thank Delta Strong, the Mississippi Development Authority (MDA) and Sunflower County for exposing us to exciting business opportunities here and the Governor and State of Mississippi for supporting our new distribution center in Indianola,” said Peyman Mahrou, Vice President of Parmida LED Technologies. “We believe the strong relationships we have built in Mississippi will be fundamental to our continued growth and expansion going forward. “

The company considered the location across the delta before choosing Indianola.

In 2017, after successfully deploying the knowledge and tools to successfully build and manage their online presence, Parmida was recognized as one of Amazon’s 10 fastest growing companies. Their growth trajectory forced them to consider expanding their business to another location as their location in Southern California was too far removed from growing markets. The timing was fortuitous as Delta Strong’s trade attraction program contacted Matt Mahrou, the company’s CEO, in 2018 and urged him to consider expanding its operations to the Delta.

“We are fortunate to have Parmida at Delta for its new operations,” said Wade Litton, President of Delta Strong. “I’ve learned that Matt, Peyman, and Parm are kind, gracious business owners with an entrepreneurial spirit that fits Indianola and the Delta very well.”

“We should all embrace Parmida and welcome them,” Litton added. “They had many options for calling home and they chose us. I can’t wait to see what’s on the horizon for this family of entrepreneurs and how we can help them grow even more in the future.

Parmida officials attribute the decision to move to Indianola to many factors.

First, Mississippi’s business environment and profitability would allow Parmida to operate at a lower cost structure than its competitors elsewhere. The benefits of distribution and logistics in the Delta are unprecedented, as evidenced by the large distribution companies operating there. The Delta has proven to be well suited to this e-commerce business whose products can be purchased in multiple online marketplaces.

The second factor is how a team effort developed to form passionate, intelligent and reliable people who had a vested interest in shaping the local economy, making it easy for Parmida to say that Indianola was their next home. .

Parmida’s Expansion is a case study of how organizations and communities come together to successfully recruit a new business. Delta Strong and the Sunflower County Economic Development District worked hand in hand to lead this project to a successful landing in Indianola.

The Sunflower County Supervisory Board has agreed to donate approximately 100,000 square feet of the old Modern Line building in Parmida. The Mississippi Development Authority provided a capital improvement loan in the amount of $ 1.5 million and community development block grant funds in the amount of $ 400,000 were used to provide the necessary capital. to make the necessary improvements to the facility so that operations can begin this past September (2021).

The town of Greenwood was instrumental in recruiting this California-based company, as it temporarily housed Parmida’s operations, while renovations took place in Indianola, for nearly two years.

“The new offices and a new storefront are notable upgrades as newly erected brick walls and new lighting have been installed inside,” Sunflower County Economic Development District Chairman Richard said. Noble. “With the successful recruitment of Parmida and two other companies in recent years, the old modern line manufacturing building is well suited as a location to conduct distribution operations. We expect that Parmida will be joined in the future by similar companies.

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