Barbie has a brand value of $588 million in 2022, according to a ranking by Brand Finance.
Europe, the Middle East and Africa are the second continent with the highest Barbie sales in 2021.
In 2021, North America remains the main market for the American company Mattel.
Currently, many brands produce exclusive products to honor important figures in history. This is the case of Barbie, who decided to create a doll in honor of the first black woman who became a millionaire and self-taught businesswoman.
According to data from its annual report, Barbie sales values worldwide earned the company gross revenue of approximately $1.7 billion in 2021.
Likewise, its report points out that said sale is registered in North America and continues to be the main market of the American company Mattel. Specifically, around 59.3% of the giant behind Barbie’s revenue in 2021 came from this region.. Europe, the Middle East and Africa (EMEA) ranks second, accounting for almost 25% of the company’s total sales in the year in question.
This is Barbie in honor of the first black businesswoman
The signature of the iconic Barbie has decided to pay tribute to the legendary businesswoman Madame CJ Walker, considered the first African-American woman to become a millionaire in the United States.
According to sources from Mattel, a toy company established in 1945, he clarified that the new doll is part of the collection”Barbie Signature Inspirational Women(“Inspirational Women”).
It should be mentioned that Walker, Daughter of former slaves, she was born Sarah Breedlove in 1867 and died in Irvington, New York, in 1919.
The woman found huge success founding Walker Manufacturing, a line of hair care and cosmetics designed for women of color and employed thousands of African Americans in her business. Likewise, throughout her life, she became a well-known activist and philanthropist, supporting orphanages and universities for black people, as well as civil rights and women’s rights organizations.
According to information from the toy company, Walker’s great-granddaughter A’Lelia Bundles, who is a designer of a hair care collection, worked with Mattel on the new product collaboration.
“It was a pleasure to work with Barbie in the design and creation of a doll of my great-great-grandmother, Mrs. CJ Walker. Her design team welcomed me every step of the way. , from hair development to packaging, to capture and celebrate the legacy of this pioneering black businesswoman.said. “The new generation is inspired by its history”he added.
On the other hand, Lisa McKnight, vicepresident and global director of Barbie and Dolls in Mattel, agregó that “as a pioneer of the entrepreneurial spirit, the filanthropy and the activismo, creando el plan para la empresaria estadounidense innovadora, Madam CJ Walker is the embodiment of nuestra series Barbie inspiring women”.
The new doll wears a floral print blouse, with puff sleeves and a ruffled neckline. Her look is completed with a teal skirt that falls to the floor. This new Mattel doll will go on sale for $35, or about 700 Mexican pesos.
This is not the first time that Barbie has created a doll in tribute to a public figure, such as Queen Elizabeth, or the edition of Adriana Azura, a Mexican leader, and with which she honors women entrepreneurs and role models with the global campaign”One-of-a-kind Barbie”.
In this sense, these types of strategies are not new, since there are currently many exclusive products that have been generated with the sole purpose of honoring or publicizing the life of a figure of this style.
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